Primer acquires Yonder, adds disinformation analysis to AI portfolio for information operations.

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Solutions Brief

Manage Brand and Reputation Risk Across Geographies

Negative news circulates instantly, blindsiding companies with a firestorm of public criticism.

Primer Command enables communications teams to respond effectively and protect their brands.

With Primer Command, corporate communications teams can now stay ahead of breaking news and understand how it is impacting public sentiment. From a single, intuitive dashboard, analysts can access powerful capabilities:

  • custom queries
  • custom alerts
  • real-time feeds
  • interactive maps
  • data volume trends
  • topic analysis
  • sentiment analysis
  • custom, human-quality situation reports

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