Former US Army Major General Clay Hutmacher to Join Primer Board of Directors Read the announcement
Four Sustainability Narratives Your Brand Needs to Know About
90% of consumers are buying based on sustainability impact shown by a brand.
Sustainability is no longer just a marketing campaign for brands. Increasing consumer expectations are putting an extraordinary amount of pressure on brands to get sustainability right. The potential spread of misinformation and the presence of influential agenda-driven groups online also make brands more vulnerable than ever if they get any of it wrong.
Download our white paper to see insights on emerging sustainability narratives and takeaways to help brands avoid getting blindsided by how this highly litigated, scrutinized and vulnerable issue plays out across social media.